Manas Madhu remembers that every time he travelled to different states for his schooling and work, his dad and mom would pack banana chips in his baggage. However, he provides, “There have been only a few manufacturers that offered banana chips completely. We relied on native retailers and bakeries.”
With Past Snacks, his enterprise that sells completely different flavours of banana chips, his goal was to “change that narrative and make genuine chips accessible everywhere in the nation in premium high quality,” he tells The Higher India.
The MBA graduate, who hails from Kerela’s Alappuzha, has earned crores with this.
Madhu says he all the time wished to begin his personal enterprise however didn’t know how you can go about it. Nonetheless, he knew that it might be one thing associated to the meals business. In the future, he learn an article on worth addition. This proved to be his ‘eureka!’ second.
In 2018, Madhu stop his company job to begin Past Snacks.
With flavours like desi masala, peri peri, salt and black pepper, scorching and candy chilli, bitter cream onion and parsley, and salted flavour, Past Snacks has given an thrilling twist to the normal snack that’s cherished not solely throughout Kerala but in addition the remainder of India.
Madhu’s recipe for fulfillment
Past Snacks procures nendran (Kerala banana) from farmers throughout South Indian states based mostly on seasonal availability. The contemporary bananas are then cleaned, lower and cooked in pure oil. Madhu claims these banana chips are ldl cholesterol and trans-fat-free, and packaged with out human contact. They’re offered throughout e-commerce platforms like Amazon, Huge Basket and India Mart; in addition to retail and supermarkets.
The glory of Kerala’s particular banana chips is revered far and vast, and Madhu wished to make the most of this and goal a non-Keralite viewers. “Right this moment, a majority of our clients are from cities like Bengaluru, Mumbai, Pune, Mysore and Delhi. The merchandise can be found in additional than 3,500 shops in Mumbai and Pune.”
“Additionally, we have now made our presence within the US, UAE, Qatar, Nepal and Mauritius. The most effective half is having repeat clients,” he provides.
Final yr, Madhu went a step additional and pitched his firm within the first season of Shark Tank India. He grew to become the primary entrepreneur to bag a cope with two sharks – Aman Gupta and Ashneer Grover at a 2.5 per cent fairness in trade for Rs 50 lakh.
Inside months, the product grew to become a best-seller on Amazon and Flipkart. It’s now additionally accessible on Jio Mart, The Good Stuff, and different main platforms. Madhu says the corporate sees gross sales value Rs 1 crore each month. Greater than 50% of the gross sales are from the unique flavour of banana chips.
Past Snacks has just lately launched a chips packet value Rs 22 in an effort to attain extra clients. In addition they promote combo packs of all six flavours, in addition to household packs of every flavour.
“Our crew is attempting to introduce new flavours as effectively. Collectively, we’re on a mission to offer a worldwide makeover to Kerala’s banana chips, and convert Past Snacks right into a family model,” he says.
In case you are concerned with beginning a enterprise like this, study all about it from Madhu himself. On this video, he shares his enterprise secrets and techniques, the do’s and don’ts of beginning a enterprise, and his largest mantra for changing into a profitable entrepreneur.
(Edited by Divya Sethu)