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Annapurna Interactive Wins the Prize for ‘Stray’


Annapurna Interactive—writer of the viral online game Stray—has received PETA’s 2022 Firm of the 12 months award. The sport broke data on Twitch, impressed numerous animal shelter fundraisers, and confirmed hundreds of gamers that the “nice open air” is a dangerous place for cats. It was launched to overwhelmingly pawsitive evaluations, received PlayStation Sport of the 12 months on the Golden Joystick Awards 2022, and is a 2022 Sport Awards Sport of the 12 months nominee, alongside Elden Ring and God of Struggle Ragnarök.

Earlier this 12 months, PETA France awarded Stray’s developer, BlueTwelve Studio, a Prix des Champions des Chats for its work on the sport. The “small group from the south of France largely made up of cats and a handful of people” was impressed by Murtaugh (a stray cat who was rescued from below a automobile) and the household who rescued and adopted him. Each BlueTwelve Studio and Annapurna Interactive get two paws up from PETA for the compassion Stray impressed in a technology of avid gamers.

Stray follows an orange cat—whose look and actions had been primarily based on the designers’ personal feline companions—as he journeys by means of a post-apocalyptic panorama to seek out his method dwelling. Alongside the best way, the purrtagonist battles a few of the similar threats confronted by actual cats who’re left outdoors, together with illness and assaults from predators. The sport permits gamers to channel their internal cat, smashing speciesism by permitting people to stroll a mile in another person’s sneakers—or, on this case, on 4 feline legs.

At its July launch, Stray drew greater than 62,000 gamers concurrently on Steam, grew to become the most-downloaded recreation within the U.S. on PlayStation 4 and PlayStation 5, and attracted greater than 285,000 Twitch stream viewers. Annapurna Interactive’s advertising director mentioned he hoped Stray would elevate consciousness of the significance of adopting companion animals quite than shopping for them. The corporate didn’t cease there: Annapurna Interactive, in addition to streamers and members of the net group, facilitated quite a few occasions and giveaways to lift funds for a number of cat-related charities.

A Life on the Streets Is Not a Sport for Cats within the Actual World

Round 70 million cats and canines are homeless within the U.S. at any given time. Animal shelters with “no-kill” insurance policies flip canines away once they inevitably attain capability and infrequently refuse to simply accept cats altogether, leaving probably the most susceptible animals with nowhere to go.

Like Stray’s hero, many cats find yourself deserted on the streets, the place they threat being hit by vehicles, contaminated with ailments, or damage by merciless individuals—and people who reproduce make the companion animal overpopulation disaster worse. That’s why PETA urges shelters to simply accept all animals in want, asks everybody to undertake animals as a substitute of shopping for them, and advises guardians to have their animal companions spayed or neutered.

Previous winners of PETA’s Firm of the 12 months award embrace Good Catch, Help + Feed, Save the Duck, WeWork, Netflix, Past Meat, Ogilvy & Mather Promoting Bangkok, Daiya, and Emulate.



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