International promoting and public relations company Ogilvy has named India-born Devika Bulchandani as its International Chief Government Officer.
Ms Bulchandani, who has been serving as International President and CEO of Ogilvy North America, succeeds Andy Principal who’s stepping down as International CEO and can function a Senior Advisor till the tip of the 12 months, the corporate stated in a press release.
In her new position she can be liable for all features of the inventive community’s enterprise throughout 131 places of work in 93 nations and spanning its promoting, public relations, expertise, consulting, and well being models, it added.
Ogilvy is a part of international main advertising and marketing and communications group, WPP.
She will even be a part of WPP’s Government Committee as she takes on her new position, the corporate stated.
“Devika is a champion of creativity who brings ardour, goal, and an uncompromising give attention to producing affect to every part she does,” WPP CEO Mark Learn stated.
Her love for the trade, deep understanding of purchasers’ wants, and observe report of delivering development for companies and types, make her the proper alternative to steer Ogilvy to even higher success, he added.
Amritsar-born Bulchandani, who spent 26 years at McCann in varied management roles together with President of McCann North America, is the most recent in a slew of Indian-origin executives taking management position in international multinationals in different fields.
Final week espresso large Starbucks appointed Laxman Narasimhan as its chief government.
The record contains Microsoft CEO Satya Nadella, Adobe CEO Shantanu Narayen, Alphabet CEO Sundar Pichai, Twitter head Parag Agrawal, Leena Nair from Chanel and Arvind Krishna -CEO IBM Group.
Popularly often called Dev within the trade, Bulchandani’s “proudest achievements have occurred on the intersection of the social causes she champions and brand-building efforts on behalf of purchasers”.
She was the driving power behind Mastercard’s long-running “Priceless” marketing campaign in addition to “True Identify,” a function launched in 2019 that empowers transgender and non-binary folks to show their chosen title on their Mastercard, the assertion stated.
She additionally helped launch “Fearless Lady,” an emblem of ladies’s equality, a marketing campaign that grew to become one of the crucial awarded campaigns within the historical past of the Cannes Lions Worldwide Competition of Creativity, it added.
She has carried out her masters from College of Southern California.