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‘Hell on Wheels’ Is Coming: Squawking Hen Truck to Ruffle Feathers in Lafayette

For Rapid Launch:
December 15, 2022

Lauren Kent 202-483-7382

Lafayette, La. – Native diners simply may assume twice about chowing down on fried hen after they see—and listen to—“Hell on Wheels,” PETA’s new guerilla-marketing marketing campaign that includes a life-size hen transport truck coated with photos of actual chickens crammed into crates on their solution to a slaughterhouse, full with precise recorded sounds of the birds’ cries and a subliminal message each 10 seconds suggesting that folks go vegan. The truck will make stops at Zea Rotisserie & Bar, Social Southern Desk & Bar, KOK Wings & Issues, South Faculty Middle, and Pat’s Downtown on Saturday and Sunday as a part of the group’s nationwide tour.

“Behind each barbecued wing or bucket of fried hen is a once-living, delicate particular person who was crammed onto a truck for a terrifying, depressing journey to their demise,” says PETA Government Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an attraction to anybody who eats hen to keep in mind that the meat business is merciless to birds and that the kindest meal is a vegan one.”

Birds killed for his or her flesh are bred to develop such unnaturally massive higher our bodies that their legs usually develop into crippled underneath the load. They’re trucked by means of all climate extremes, typically over a whole lot of miles and with none meals or water, to slaughterhouses, the place their throats are slit—usually whereas they’re nonetheless acutely aware.

The “Hell on Wheels” tour beforehand staked out hen eating places in New Orleans and Baton Rouge, Louisiana; Tallahassee and Jacksonville, Florida; Charleston, South Carolina; and Greensboro, Raleigh, Wilmington, and Winston-Salem, North Carolina. Upcoming stops embrace Houston and San Antonio, Texas.

PETA—whose motto reads, partly, that “animals usually are not ours to eat”—opposes speciesism, a human-supremacist worldview. For extra data, please go to or observe the group on Twitter, Fb, or Instagram.



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