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‘Hell on Wheels’ Is Coming: Squawking Rooster Truck to Ruffle Feathers in New Orleans

For Rapid Launch:
December 8, 2022

Robin Goist 202-483-7382

New Orleans – Native diners simply may suppose twice about chowing down on fried hen after they see—and listen to—“Hell on Wheels,” PETA’s new guerilla-marketing marketing campaign that includes a life-size hen transport truck lined with photos of actual chickens crammed into crates on their strategy to a slaughterhouse, full with precise recorded sounds of the birds’ cries and a subliminal message each 10 seconds suggesting that folks go vegan. The truck will make stops at Freddie’s Rooster N’ Waffles, Gus’s World Well-known Fried Rooster, One River Place, the Southern Meals & Beverage Museum, Daisy Mae’s Southern Fried Rooster & Breakfast, and Willie’s Rooster Shack on Saturday and Sunday as a part of the group’s nationwide tour.

“Behind each barbecued wing or bucket of fried hen is a once-living, delicate particular person who was crammed onto a truck for a terrifying, depressing journey to their demise,” says PETA Govt Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an enchantment to anybody who eats hen to do not forget that the meat trade is merciless to birds and that the kindest meal is a vegan one.”

Birds killed for his or her flesh are bred to develop such unnaturally giant higher our bodies that their legs usually change into crippled underneath the load. They’re trucked by all climate extremes, generally over tons of of miles and with none meals or water, to slaughterhouses, the place their throats are slit—usually whereas they’re nonetheless acutely aware.

The “Hell on Wheels” tour beforehand staked out hen eating places in Tallahassee and Jacksonville, Florida; Charleston, South Carolina; and Greensboro, Raleigh, Wilmington, and Winston-Salem, North Carolina. Upcoming stops embrace Baton Rouge and Lafayette in addition to Houston and San Antonio, Texas.

PETA—whose motto reads, partly, that “animals are usually not ours to eat”—opposes speciesism, a human-supremacist worldview. For extra info, please go to or comply with the group on Twitter, Fb, or Instagram.



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