For Fast Launch:
November 2, 2022
Robin Goist 202-483-7382
Los Angeles – Animal-friendly streetwear model has by no means been simpler, due to vegan artist, designer, and influencer Phil America’s brand-new capsule assortment collaboration with PETA, “Folks Are Animals,” which launched immediately. Modeled by actor and singer Stéphanie Gérard and different influencers, the gathering options black T-shirts emblazoned with twists on PETA’s brand and daring inexperienced hoodies patterned with psychedelic photos of monkeys, zebras, and different animals.
A video accompanying the drop exhibits a montage of people’ eyes subsequent to these of different animals, together with birds, snakes, and cats—Phil America’s means of encouraging everybody to see the world by others’ eyes and perceive what everybody has in widespread. And to assist obtain that shift to a number of views, a brand-new, customized Instagram filter that mimics the impact of 3-D glasses makes items from the “Folks Are Animals” assortment seem to vary shade and even morph into two separate designs.
“Attending to work with PETA is at all times particular to me, as a lifelong supporter,” says Phil America. “With this assortment, we’ve got created a brand new design language for individuals who wish to each assist PETA and converse up for animal welfare.”
Vegan trend collections like Phil America’s spare animals immense struggling. Exposés by PETA have revealed cows being burned, electroshocked, and overwhelmed earlier than they’re slaughtered for leather-based; employees strapping crying alpacas to a rack within the alpaca fleece business; employees punching sheep within the wool business; delicate goats affected by bloody, gaping wounds at mohair and cashmere operations; and employees tearing out birds’ feathers by the fistful for down. Sporting vegan additionally helps shield the planet: Leather-based manufacturing requires using 130 chemical compounds, together with cyanide, and releases huge quantities of greenhouse gases, which contribute to the local weather disaster.
PETA—whose motto reads, partially, that “animals will not be ours to put on”—opposes speciesism, a human-supremacist worldview. For extra data, please go to PETA.org or observe the group on Twitter, Fb, or Instagram.