Tommy Hilfiger and his staff have been busy: Not solely are they readying a grand return to New York Vogue Week, however the model has additionally been getting ready to launch a significant collaboration with one of many buzziest names from throughout the pond. On Thursday, Tommy Hilfiger confirmed studies that it had tapped Richard Quinn to create a capsule for its Fall 2022 assortment. The collaboration is unveiled for the primary time right here, however that is not all: You may also store it now.
The 40-piece line marries Quinn’s daring method to prints with Tommy Hilfiger’s preppy, accessible silhouettes — the previous’s graphic florals splashed throughout the latter’s denim, varsity jackets and knits.
“He has this youthful and trendy tackle daring patterns and exaggerated silhouettes that complement our iconic tackle American classics,” Hilfiger wrote us in an electronic mail, in reference to Quinn. “I am all the time impressed by the following era – they’ve a pulse on developments and innovation that’s inventive and thrilling.”
Picture: Adrienne Raquel/Courtesy of Tommy Hilfiger
The collaboration was designed round gender-inclusive variations of cultural and sartorial archetypes: the punk, the explorer, the cheerleader and the jock. The mixture of each manufacturers’ aesthetics resulted in “a rebellious tackle trendy prep,” as Hilfiger put it. “It is surprising and optimistic, and displays the playful spirit on the coronary heart of each our manufacturers.”
The 2 manufacturers additionally created a particular TH Monogram — a riff on the brand new brand British illustrator and graphic designer Fergus Purcell launched this season, that includes Quinn’s signature daisy, which you’ll be able to spot throughout the product providing. There’s additionally a youngsters’ line comprising miniature variations of six gadgets from the primary assortment.
“Tommy and I share the identical obsession for prints and textiles, so it was a pure pleasure to steadiness and mix our visions for this collaboration,” stated Quinn. “It was inspiring to dive into Tommy’s archives and discover the long-lasting items that grew to become the canvases for our co-creation. We pushed ourselves to be dramatic and vibrant with each element — within the pursuit of progress — and the ultimate items don’t disappoint.”
Picture: Adrienne Raquel/Courtesy of Tommy Hilfiger
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Hilfiger has leaned extra into collaborations lately, partnering with manufacturers like Romeo Hunte, Kith and Patta, in addition to celebrities like Shawn Mendes, Zendaya and Lewis Hamilton.
“Collaborations are on the coronary heart of what we do. With them, we have a good time variety, inclusivity and the distinctive views others carry to the desk, so we are able to broaden our inventive potential,” Hilfiger explains. “From the enterprise aspect, collaborations allow us to faucet into new audiences whereas rising model relevance.” Talking of relevance and new audiences, Hilfiger and Quinn are additionally taking their work into the metaverse, the place Hilfiger’s Sept. 11 New York Vogue Week runway present — going down IRL in Brooklyn — will likely be livestreamed.
“Richard and I additionally each share an pleasure for brand new applied sciences and exploring the symbiotic relationship between the digital panorama and the style world — we’re bringing the limited-edition capsule to the Roblox runway, the primary model to ever do that — and it is such an thrilling step ahead into the longer term,” provides Hilfiger.
If you wish to put on the gathering in actual life, Tommy Hilfiger x Richard Quinn is offered to buy now on tommy.com and in choose Tommy Hilfiger shops worldwide, plus a handful of stockists together with Printemps, Selfridges, KaDeWe, Antonia, Deliberti and Folli Follie.
Try the Tommy Hilfiger x Richard Quinn marketing campaign, photographed by Adrienne Raquel, under.
Plus, take a peek at a few of the particular person merchandise right here:
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